高危雅思真題之廣告的利弊

　　在日常學(xué)習(xí)和工作中，我們最不陌生的就是試題了，試題是命題者根據(jù)測(cè)試目標(biāo)和測(cè)試事項(xiàng)編寫出來(lái)的。那么你知道什么樣的試題才能有效幫助到我們嗎？下面是小編整理的高危雅思真題之廣告的利弊，歡迎閱讀，希望大家能夠喜歡。

　　People are surrounded by many kinds of advertisement which can influence their life. Does the positive effect of this trend outweigh the negative effects?

　　題目來(lái)源：

　　大陸雅思大作文

　　思路解析

　　這道題目審題時(shí)候要注意討論范圍限定在their lives，因此我們只討論廣告對(duì)于生活的利弊，而諸如對(duì)公司的利弊等則不應(yīng)該在這道題目進(jìn)行討論。下面我們就來(lái)看下，廣告對(duì)個(gè)人生活的利弊分別有哪些。

　　首先來(lái)看廣告的好處，一共有三方面。

　　一是消費(fèi)者能夠通過(guò)廣告了解自己想要的商品并更快的做出選擇。商業(yè)廣告為了吸引消費(fèi)者，會(huì)突出產(chǎn)品的賣點(diǎn)和特性，讓消費(fèi)者能夠?qū)ι唐酚懈�多的了解，進(jìn)而使得消費(fèi)者根據(jù)需要更快的做出是否購(gòu)買的判斷。

　　二是一些制作精良的廣告本身會(huì)具有藝術(shù)價(jià)值，人們?cè)谟^看后會(huì)感覺如同在欣賞一件藝術(shù)品，產(chǎn)生喜悅等正面的心理作用。

　　三是公益廣告能夠引發(fā)人們對(duì)社會(huì)問(wèn)題的關(guān)注以及具有教育意義，例如，希望工程的公益廣告引起了人們對(duì)偏遠(yuǎn)地區(qū)的失學(xué)兒童的關(guān)注；倡導(dǎo)環(huán)保的公益廣告也可以增強(qiáng)人們的環(huán)保意識(shí)。

　　然后再來(lái)看廣告的壞處。主要有三方面。

　　一是虛假宣傳。有的廣告為了促使消費(fèi)者購(gòu)買商品，會(huì)進(jìn)行虛假或者夸大的宣傳，來(lái)欺騙消費(fèi)者購(gòu)買，造成消費(fèi)者在財(cái)力、時(shí)間以及其它方面巨大的損失。

　　二是誘導(dǎo)人們（包括孩子）進(jìn)行不必要或過(guò)度消費(fèi)，有些人受到廣告的影響，會(huì)去購(gòu)買那些實(shí)際并不需要的商品，或是超出經(jīng)濟(jì)承受能力去購(gòu)買更加高端和昂貴的商品。前者會(huì)造成資源的浪費(fèi)，后者則會(huì)加重當(dāng)事人的經(jīng)濟(jì)負(fù)擔(dān)。

　　三是泛濫的廣告會(huì)造成人們不良的觀看體驗(yàn)，比如在影視劇前和中間插播廣告或是網(wǎng)頁(yè)上隨處可見的廣告，都會(huì)使得人們的使用體驗(yàn)變差。

　　范文

　　These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.

　　今天如果想挑廣告事業(yè)的弊病簡(jiǎn)直是輕而易舉，話又說(shuō)回來(lái)，對(duì)于這種具有說(shuō)服力的藝術(shù)誰(shuí)也不能不承認(rèn)其經(jīng)濟(jì)利益。靠著傳播消息半真半假，廣告居然能夠滲透大眾人心，興起欲望購(gòu)物，甚至使人買到毫無(wú)用途的東西。盡管如此，廣告帶來(lái)的好處總比壞處多。

　　To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.

　　認(rèn)為廣告會(huì)帶來(lái)不良的影響，想來(lái)也不無(wú)道理，好像就是越來(lái)越有對(duì)廣告產(chǎn)生反感的概念。也許將來(lái)歷史可以證明現(xiàn)代真正之弊病之一就是廣告，主要是因?yàn)閺V告不斷地刺激人的需要，又要這個(gè)又要那個(gè)。千真萬(wàn)確，很多消費(fèi)者沒錢了還被引誘去買他們不是真正需要的東西。同樣一點(diǎn)兒都不假地，大眾消費(fèi)貨品所以如此暢銷，無(wú)非是反應(yīng)廣告的威力，而不是反應(yīng)消費(fèi)市場(chǎng)實(shí)際的需求。廣告把那種“沖動(dòng)采購(gòu)”的消費(fèi)行為輕而易舉地從需要改變成貪婪。廣告誤導(dǎo)購(gòu)物欲望，害人購(gòu)買了不需要或毫無(wú)用途的東西，不僅如此，廣告甚至于無(wú)時(shí)無(wú)地包圍消費(fèi)者，真是令人煩不勝煩。

　　The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.廣告帶來(lái)的好消息是其工作符合市場(chǎng)經(jīng)濟(jì)的運(yùn)行，這還得部分歸功于大眾媒體如電視，收音機(jī)，報(bào)紙，雜志與因特網(wǎng)。透過(guò)媒體廣告，特別是電視，廣告提供給消費(fèi)者大好機(jī)會(huì)。消費(fèi)者因此得知新產(chǎn)品與服務(wù)的信息而得以改善生活。事實(shí)上，當(dāng)廣告事業(yè)特別興旺的時(shí)候，也正是經(jīng)濟(jì)的佳期，這點(diǎn)可以想象得到，因?yàn)榧偃缛巳擞职ゐI又寒冷，哪里有需要靠打廣告來(lái)賣食品與爐油。所以廣告像是一面鏡子反射富足社會(huì)的良性循環(huán)，因而造福各行各業(yè)。廣告賣得越多，媒體的收入也越多，接著更加督促生產(chǎn)，創(chuàng)造更多的就業(yè)機(jī)會(huì)，同時(shí)也就促成更大購(gòu)買力。

　　Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.

　　認(rèn)為廣告事業(yè)危害不淺的人應(yīng)該再想一想市場(chǎng)經(jīng)濟(jì)的價(jià)值何在，就是促進(jìn)經(jīng)濟(jì)繁榮。也許一切反感都是錯(cuò)覺，到底多數(shù)消費(fèi)并不怨恨廣告的不利影響，到頭來(lái)都終于覺悟到一切都是出自自己愚蠢的欲望。受廣告影響而買東西也許真會(huì)造成大約一半的無(wú)謂浪費(fèi)，可是又好像搞不清楚到底是那一半。

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