英語(yǔ)閱讀：綠色購(gòu)物是炫耀還是真心

　　While consumers are more likely to "go green" on the high street where they can be seen making altruistic choices, the privacy of online shopping brings out an entirely different behaviour.

　　當(dāng)人們?cè)谏虡I(yè)街上購(gòu)物時(shí)，通常會(huì)主動(dòng)購(gòu)買(mǎi)“綠色”商品，以在人前顯得自己頗具環(huán)保意識(shí)。但是，網(wǎng)上購(gòu)物因?yàn)闊o(wú)人圍觀，后果就大不相同。

　　When people are not being watched by their peers they are more willing to shun the ethical products in favour of comfort and convenience.

　　當(dāng)周?chē)鷽](méi)有其他購(gòu)物者時(shí)，人們就會(huì)無(wú)視那些環(huán)保產(chǎn)品，轉(zhuǎn)而關(guān)注使用更方便的產(chǎn)品。

　　The habit has been studied by Vladas Griskevicius, of the University of Minnesota's Carlson School of Management, who found eco-friendly shopping decisions are not always motivated by a social conscious.

　　明尼蘇達(dá)大學(xué)卡爾森管理學(xué)院教授Vladas Griskevicius發(fā)現(xiàn)，綠色購(gòu)物的習(xí)慣并非受公德心驅(qū)使。

　　He discovered that people were more likely to buy energy efficient light bulbs from the shops, but tended to opt for the old-fashioned type online.

　　他發(fā)現(xiàn)，在商店里，人們會(huì)購(gòu)買(mǎi)節(jié)能燈泡，但在網(wǎng)上購(gòu)物時(shí)，人們就會(huì)選擇老式燈泡。

　　"Many green purchases are rooted in the evolutionary idea of competitive altruism, the notion that people compete forstatus by trying to appear more altruistic," he said.

　　“綠色購(gòu)物的習(xí)慣其實(shí)根植于宣揚(yáng)公德心而導(dǎo)致的攀比，人們以此作為顯示地位的方式�！�

　　Mr Griskevicius picks out the Toyota Prius car as a prime example. Celebrities including Leonardo DiCaprio and Cameron Diaz have been photographed behind the wheel of a Prius, despite being well able to afford a more powerful and expensive car, sending the message that they are concerned for the environment.

　　Griskevicius教授以豐田普銳斯為例：萊昂納多·迪卡普里奧和卡梅倫·迪亞茲這樣的明星都曾拍過(guò)站在豐田普銳斯旁邊的照片，雖然他們完全有能力支付更昂貴的的汽車(chē)，然而選擇豐田普銳斯不過(guò)是為了向公眾宣告他們很關(guān)心環(huán)境問(wèn)題。

　　The study also showed that people were often more willing to buy green products when they were the most expensive option, because it showed they could afford to be caring.

　　研究也發(fā)現(xiàn)，人們更愿意購(gòu)買(mǎi)價(jià)格昂貴的綠色產(chǎn)品，體現(xiàn)他們有一定經(jīng)濟(jì)能力來(lái)保護(hù)環(huán)境。

　　While shoppers are more likely to buy environmentally friendly products on the high street where they can be seen to make the selfless choice, but behind closed doors it is a different matter.

　　當(dāng)大庭廣眾下的購(gòu)物者更傾向于購(gòu)買(mǎi)綠色產(chǎn)品以體現(xiàn)無(wú)私精神時(shí)，關(guān)上家門(mén)在網(wǎng)上購(gòu)物就是另一回事了。

　　Groceries – In the supermarket shoppers may be drawn to organic vegetables that are grown without chemical pesticides and are considered better for the environment. However, doing an online shop the cheaper option may seem more attractive.

　　食品雜貨——在超市里人們購(gòu)買(mǎi)不使用化學(xué)殺蟲(chóng)劑的有機(jī)蔬菜，在網(wǎng)上他們卻會(huì)選擇更便宜的。

　　Nappies – Some mothers feel under pressure to buy cloth nappies for their babies rather than contribute to landfill sites with the disposable kind. However, over the internet they may be tempted to stick with convenience.

　　尿布——媽媽們不得不放棄會(huì)導(dǎo)致垃圾場(chǎng)里堆成山的一次性尿布，轉(zhuǎn)而購(gòu)買(mǎi)布制的尿布。然而在網(wǎng)上就不會(huì)有這種壓力。

　　Televisions – When buying televisions online shoppers tend to opt for the best bargain. However, when faced with energy efficiency labels in store, they may be persuaded to go for the greener option.

　　電視機(jī)——網(wǎng)上買(mǎi)電視機(jī)當(dāng)然是選最便宜的了。然而在商店里看到標(biāo)有節(jié)能標(biāo)簽的電視機(jī)，人們就可能選擇為綠色買(mǎi)單。

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