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  • 廣告專業(yè)就業(yè)前景參考

    時(shí)間:2022-07-03 08:05:19 就業(yè)前景 我要投稿
    • 相關(guān)推薦

    廣告專業(yè)就業(yè)前景參考

      美國留學(xué):廣告專業(yè)就業(yè)前景詳解

    廣告專業(yè)就業(yè)前景參考

      美國廣告行業(yè)作為一個(gè)競(jìng)爭(zhēng)大,收益高的行業(yè),越來越受到學(xué)生的青睞,赴美國讀廣告專業(yè)的學(xué)生也逐漸增多,那么美國廣告專業(yè)研究生申請(qǐng)條件有哪些?研究方向主要是哪些?下面就來詳細(xì)介紹,僅供參考。

      美國廣告學(xué)分支專業(yè)

      Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

      Creative Track: The creative track will prepare students for careers in art direction or copywriting.

      Thesis Track: The thesis track will prepare students for careers in marketing research or education.

      美國廣告學(xué)主要課程內(nèi)容:

      綜合基礎(chǔ)課程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的課程

      管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

      創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

      研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

      美國廣告學(xué)研究生職業(yè)前景:

      就業(yè)方向:廣告設(shè)計(jì)人員,企劃人員,美術(shù)指導(dǎo),,廣告客戶經(jīng)理,廣告銷售策劃,資深寫得可以做到廣告創(chuàng)意總監(jiān)等。

      就業(yè)市場(chǎng):廣告代理公司,傳媒業(yè),或者組織機(jī)構(gòu)的市場(chǎng)策劃,研究機(jī)構(gòu)等。

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